About Us

We are into the power of relationship at Crimson Threads. Inspired by the Japanese legend of the red thread of fate, which ties together people destined for each other, we believe that those who share a passion for storytelling through fashion are bound, as it were, by the fabled red thread. Born within the heart of the very busy city of Mumbai, Crimson Threads was a brainchild of friends and, like the fateful thread, woven into one another because of a common interest in culture, design, and deep-seated love for the tradition of India.

Our designs are stories, not just clothes. Every piece is a tale inspired from the richness of Indian mythology, folklore, and the architectural greatness of India's temples. These old hallowed grounds, with their minute carvings and timeless tales, inspire us to translate India's diverse cultural heritage into modern street fashion.

Bounding at the heart of Crimson Threads is a belief in the appropriate combination of old and new. Our range creates streetwear that is equal parts comfortable and stylish, combining modern silhouettes with traditional motifs. The collections will be designed to speak to diverse audiences-from the bold statements to the understanding of subtlety, each telling its own story.

Just as the crimson thread binds souls across space and time, Crimson Threads intends to bind tradition with the present, besides binding people with one another through fashion.

Our Vision

Our vision is to celebrate the myriad stories India has through designing them into items worn every day, witnessing grand epics from ancient mythology to untold stories hidden in everyday life.

Our Mission

Is simple, to provide clothes that embody the beauty, complexity, and spirit of India, merging the modern world. With Crimson Threads, we invite you not only to wear our designs but to be part of a greater narrative, all the while honoring where we come from but boldly stepping into the future.